How to play the Frito-Lay/Skylanders® High Five Instant-Win Game...
TWO (2) WAYS TO PLAY:
(a) Mobile Phone/Tablet: During the Game Period, purchase any specially-marked Frito-Lay Classic Mix or Flavor Mix variety pack (while supplies last). Use your smart phone or other web-enabled device with data plan to download the free Blippar application ("App") from the Apple App Store (IOS Download: http://itunes.apple.com/gb/app/blippar/id410604563?mt=8) or the Google Play Store (Android Download: https://play.google.com/store/apps/details?id=com.blippar.ar.android&hl=en). Once the App has been downloaded on your smart phone or other web-enabled device, launch the App. Scan the back of the bag with Blippar's in-app scanner and then follow the App instructions to input your first name, last name, date of birth, email address, and zip code. If your mobile phone or tablet screen displays a winning prize message, you are a winner of a prize (subject to verification). The message will also provide next steps to claim your prize. If your mobile phone or tablet screen displays a non-winning prize message, you are not a winner of a prize. Message and data rates may apply.
(b) Call Toll-Free: To play without making a purchase, call toll-free 1-866-861-4528 and follow the automated instructions to play for a chance to win a prize (also a "Play"). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize. If you are not a winner of a prize, you will hear a voice message indicating that you did not win a prize.
7,680; one  awarded for every fifteen  minutes of the Game Period): One (1) Skylanders® High Five character. Approximate Retail Value ("ARV"): $9.99 each.
See OFFICIAL RULES for more information.